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Corporate Communications PDF
By:Joep Cornelissen
Published on 2004 by SAGE

'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.

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Book which was published by SAGE since 2004 have ISBNs, ISBN 13 Code is 9780761944362 and ISBN 10 Code is 0761944362

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Integrated Marketing Communications PDF
By:Philip J. Kitchen,Patrick de Pelsmacker
Published on 2004 by Psychology Press

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

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Book which was published by Psychology Press since 2004 have ISBNs, ISBN 13 Code is 9780415314206 and ISBN 10 Code is 0415314208

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Download Information and Communications Technology for Competitive Intelligence PDF Free

Information and Communications Technology for Competitive Intelligence PDF
By:Vriens, Dirk
Published on 2003-07-01 by IGI Global

Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool. Examples are: the Internet, data warehouses or specific applications for competitive intelligence. However, the uncritical implementation of these tools may lead to an 'information overload' or to 'environmental myopia.' To select the right ICT tools for CI, an organization needs to understand the role of ICT in the CI-process. This book addresses this need. It sets out to assess the role and possibilities of ICT in the intelligence activities from different perspectives.

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Book which was published by IGI Global since 2003-07-01 have ISBNs, ISBN 13 Code is 9781591401438 and ISBN 10 Code is 1591401437

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Download Crucial Conversations Tools for Talking When Stakes Are High, Second Edition PDF Free

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition PDF
By:Kerry Patterson,Joseph Grenny,Ron McMillan,Al Switzler
Published on 2011-09-16 by McGraw Hill Professional

The New York Times and Washington Post bestseller that changed the way millions communicate “[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.” —from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People “The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.” —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul® The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to: Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive

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Download Information and Communication Technology Infrastructures and Rural Resources Management in Tanzania PDF Free

Information and Communication Technology Infrastructures and Rural Resources Management in Tanzania PDF
By:George Kanire
Published on 2012-08-02 by GRIN Verlag

Scientific Study from the year 2012 in the subject Information Management, Kampala International University (-), course: -, language: English, abstract: Abstract Information and Communication Technology as well as its use, have become a crucial strategic instrument on resource management and decision making. Therefore, it has called various individual attentions, especially in research and management. The study current study attempts to examine efforts deployed on ICT by stakeholders towards rural resource management. The discussion is mainly involved on major outcome of ICT strategies to improve the rural life. For instance the government efforts through ICT policy implementation, strategies, level of infrastructure developed and their impact on rural resource management. The finding shows that despite the critical measures taken against ICT infrastructures and human resource development. But, the government including the rural stakeholders is still facing challenges on full utilization of ICT in resources management. Hence, in order to improve ICT infrastructures and enjoy the proper use of ICT services on resources management. It needs multidimensional approach towards ICT functions and user involvement to arrest the poor practices and failures on the technology. Therefore, the study recommended the use of education and training to achieve sustainability of ICT performance. This is to maintain the quality information supply chain in order to reduce management costs/risks related to failure on data/ information access. Keywords: ICT infrastructures, rural resources, challenges, ICT identifiable indicators

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Book which was published by GRIN Verlag since 2012-08-02 have ISBNs, ISBN 13 Code is 9783656251767 and ISBN 10 Code is 3656251762

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Negotiating Control PDF
By:Keri K. Stephens
Published on 2018 by Studies in Mobile Communicatio

The fast-food worker finds refuge in a bathroom stall to respond to her boyfriend's fifth message in an hour. The human resources manager sees a colleague sending a stream of text messages during a meeting and quickly grabs her mobile to make sure she's also multitasking. These scenarios are common, but unique to the 21st century. Until the early 2000s, workplaces provided most of the computers and portable devices that employees used to perform their jobs and communicate with others. Today, people bring their own mobile devices to work and create new norms for how communication occurs in the workplace. Managers and organizations respond by setting and enforcing new policies that are intended to help them navigate the ever-changing mobile-communication environment. In Negotiating Control: Organizations and Mobile Communication, Keri K. Stephens responds to the struggles of employees, organizations, and even friends and family, as they try to understand new norms for connectedness in the workplace. Drawing on over two decades of her own research and fieldwork, representing people in over 35 different types of jobs, Stephens claims that though people assume mobile communication is a uniform practice, there are underlying--and often hidden--issues of control and power at play, which shape how people are permitted and expected to use mobiles to communicate while working. The accounts Stephens offers reveal the many ways that these portable tools are actually used across work environments today, integrating information, communication, and data, and connecting people in expected and often conflicting ways.

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Book which was published by Studies in Mobile Communicatio since 2018 have ISBNs, ISBN 13 Code is 9780190625511 and ISBN 10 Code is 0190625511

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Marketing Communications in Tourism and Hospitality PDF
By:Scott McCabe
Published on 2009 by Elsevier

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

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Book which was published by Elsevier since 2009 have ISBNs, ISBN 13 Code is 9780750682770 and ISBN 10 Code is 0750682779

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Illuminate PDF
By:Nancy Duarte,Patti Sanchez
Published on 2016 by Portfolio Trade

'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.

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Transport Communications PDF
By:John Tiffin,Christopher Charles Kissling
Published on 2007 by Kogan Page Publishers

Transport Communications is a ground-breaking study into the future of transporting both people and goods more efficiently. The authors examine how existing modes of transport can be made more effective by the use of modern communications technology. Examples include RFID tags, which allow goods to be tracked electronically at every stage of their journey - from the point of manufacture to the point of delivery. They show how possible future developments will continue to revolutionize transport systems, leading to better, cleaner, more cost effective systems. For example, the concept of computer-controlled rail systems, such as London's Dockland Light Railway could be taken a stage further to apply to vehicles which don't run on rails; or the smart traffic control system in Milton Keynes which sense traffic flow and adjusts signal phasing accordingly.

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Book which was published by Kogan Page Publishers since 2007 have ISBNs, ISBN 13 Code is 9780749450700 and ISBN 10 Code is 0749450703

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Marketing Communications PDF
By:Micael Dahlen,Fredrik Lange,Terry Smith
Published on 2010-02-05 by John Wiley & Sons

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.

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Book which was published by John Wiley & Sons since 2010-02-05 have ISBNs, ISBN 13 Code is 9780470319925 and ISBN 10 Code is 0470319925

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Crisis Communications PDF
By:Kathleen Fearn-Banks
Published on 2016-08-05 by Routledge

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement. The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include |Police Departments and Community Trust,| |The Oso Mudslide in Washington,| |School Shootings: Communications To and For Children,| and two additional international case studies - |Ebola Strikes Liberia: Firestone Strikes Ebola| and |Nut Rage and Korean Airlines.| Previous case studies no longer in this edition can be found on the book’s companion website, which also includes the Instructor’s Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks. Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses. Also available for use with this text is the Student Workbook to Accompany Crisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.

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Book which was published by Routledge since 2016-08-05 have ISBNs, ISBN 13 Code is 9781317410416 and ISBN 10 Code is 1317410416

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Graphic Communications Today PDF
By:William E. Ryan,Theodore E. Conover
Published on 2004 by Cengage Learning

Learn what it takes to become a skilled graphic communicator! This edition of Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the world, the authors explain modern design principles and shows readers how to apply them to their own work. Extraordinarily complete coverage straddles a variety of media, including: magazines, newspapers, television and film, interactive multimedia, Web sites and more!

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Book which was published by Cengage Learning since 2004 have ISBNs, ISBN 13 Code is 9780766820753 and ISBN 10 Code is 0766820750

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Strategic Marketing Communications PDF
By:Paul Smith,Paul Russell Smith,Chris Berry,Alan Pulford
Published on 1999 by Kogan Page Publishers

This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communicationsfeatures case studies, model documents and checklists.

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Book which was published by Kogan Page Publishers since 1999 have ISBNs, ISBN 13 Code is 9780749429188 and ISBN 10 Code is 0749429186

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Marketing communications PDF
By:Michael L. Rothschild
Published on 1987 by D C Heath & Co

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Marketing Communications PDF
By:Paul Russell Smith,Jonathan Taylor
Published on 2004 by Kogan Page Publishers

Marketing Communications rapidly established itself as an international best-seller and has been listed as a |marketing classic| by the Marketing Society and as a |marketing major| by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book. This latest edition has been completely updated with new cases, statistics and communications techniques, fresh |shock| stories and a new |e| theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene. A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

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Book which was published by Kogan Page Publishers since 2004 have ISBNs, ISBN 13 Code is 9780749442651 and ISBN 10 Code is 0749442654

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Marketing Communications PDF
By:Gill Wood,Marketing Knowledge
Published on 2005-09 by Routledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications

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Book which was published by Routledge since 2005-09 have ISBNs, ISBN 13 Code is 9780750667753 and ISBN 10 Code is 0750667753

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International Communications PDF
By:Art Silverblatt,Nikolai Zlobin
Published on 2004 by M.E. Sharpe

International communication affects the way we think about other countries and their people and sets the agenda of issues that face the global community. This book introduces the functions of international communications.

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Book which was published by M.E. Sharpe since 2004 have ISBNs, ISBN 13 Code is 9780765609755 and ISBN 10 Code is 0765609754

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