Fashion Marketing Communications PDF
By:Gaynor Lea-Greenwood
Published on 2013-03-18 by John Wiley & Sons
|Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness|--P. [4] of cover.
This Book was ranked at 40 by Google Books for keyword Communications.
Book ID of Fashion Marketing Communications's Books is oKtA71-oBlAC, Book which was written byGaynor Lea-Greenwoodhave ETAG "+NPVeRxbmxY"
Book which was published by John Wiley & Sons since 2013-03-18 have ISBNs, ISBN 13 Code is 9781405150606 and ISBN 10 Code is 1405150602
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "203 Pages" is Printed at BOOK under CategoryArchitecture
Book was written in en
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