Marketing Communications PDF
By:Philip J. Kitchen
Published on 1999 by Cengage Learning EMEA
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.
This Book was ranked at 11 by Google Books for keyword Communications.
Book ID of Marketing Communications's Books is JEzPcrZhjH8C, Book which was written byPhilip J. Kitchenhave ETAG "KcWnoeCPyO0"
Book which was published by Cengage Learning EMEA since 1999 have ISBNs, ISBN 13 Code is 9781861521965 and ISBN 10 Code is 1861521960
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Book which have "534 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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