Profitable Marketing Communications PDF
By:Antony Young,Lucy Aitken
Published on 2007 by Kogan Page Publishers
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
This Book was ranked at 11 by Google Books for keyword Communications.
Book ID of Profitable Marketing Communications's Books is m8Qd_-KiLqQC, Book which was written byAntony Young,Lucy Aitkenhave ETAG "SBrv1dmgOUc"
Book which was published by Kogan Page Publishers since 2007 have ISBNs, ISBN 13 Code is 9780749449421 and ISBN 10 Code is 074944942X
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "212 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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Download Profitable Marketing Communications PDF
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