Visual Public Relations PDF
By:Simon Collister,Sarah Roberts-Bowman
Published on 2018-03-28 by Routledge
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.
This Book was ranked at 40 by Google Books for keyword Communications.
Book ID of Visual Public Relations's Books is uHlTDwAAQBAJ, Book which was written bySimon Collister,Sarah Roberts-Bowmanhave ETAG "orzRuTIi0Kc"
Book which was published by Routledge since 2018-03-28 have ISBNs, ISBN 13 Code is 9781351662055 and ISBN 10 Code is 1351662058
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "232 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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