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Advertising Promotion and Other Aspects of Integrated Marketing Communications PDF
By:Terence Shimp,J. Craig Andrews
Published on 2013-01-16 by Cengage Learning

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked at 38 by Google Books for keyword Communications.

Book ID of Advertising Promotion and Other Aspects of Integrated Marketing Communications's Books is gWfVlJAp31wC, Book which was written byTerence Shimp,J. Craig Andrewshave ETAG "cYhkOpKRvHA"

Book which was published by Cengage Learning since 2013-01-16 have ISBNs, ISBN 13 Code is 9781111580216 and ISBN 10 Code is 1111580219

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Book which have "752 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Download Advertising Promotion and Other Aspects of Integrated Marketing Communications PDF Free

Download Advertising Promotion and Other Aspects of Integrated Marketing Communications Books Free

Download Advertising Promotion and Other Aspects of Integrated Marketing Communications Free

Download Advertising Promotion and Other Aspects of Integrated Marketing Communications PDF

Download Advertising Promotion and Other Aspects of Integrated Marketing Communications Books