Positioning Theory and Strategic Communication PDF
By:Melanie James
Published on 2014-06-13 by Routledge
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.
This Book was ranked at 6 by Google Books for keyword Communications.
Book ID of Positioning Theory and Strategic Communication's Books is upPOAwAAQBAJ, Book which was written byMelanie Jameshave ETAG "o+Mff01NVVg"
Book which was published by Routledge since 2014-06-13 have ISBNs, ISBN 13 Code is 9781134615322 and ISBN 10 Code is 1134615329
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "242 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download Positioning Theory and Strategic Communication PDF Free
Download Positioning Theory and Strategic Communication Books Free
Download Positioning Theory and Strategic Communication Free
Download Positioning Theory and Strategic Communication PDF
Download Positioning Theory and Strategic Communication Books
Tidak ada komentar:
Posting Komentar