The Purpose Revolution PDF
By:John B. Izzo , Ph.D.,Jeff Vanderwielen
Published on 2018-03-13 by Berrett-Koehler Publishers
The Purpose Revolution How Good Leaders Create Engagement and Competitive Advantage in an Age of Social Good We're in the midst of a purpose revolution. Customers, employees, and investors are making it clear that they want companies to do more than provide good products, good prospects, and good profits—they want companies to do some social good too. Ironically, as this extremely timely book demonstrates, purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But how do you become a purpose-driven company? Just crafting an inspiring new mission statement and starting a CSR program won't cut it, says John Izzo, who predicted the purpose revolution in his 1994 book Awakening Corporate Soul. Purpose must pervade every part of your organization. In this thoroughly researched hands-on guide, Izzo and Jeff Vanderwielen provide a tool kit for deeply embedding purpose into your leadership and organizational culture. Using scores of real-world examples and practical exercises, Izzo and Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it. They show leaders how to avoid common pitfalls on the path to purpose and how to use purpose to guide all their decision making. In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.
This Book was ranked at 13 by Google Books for keyword Communications.
Book ID of The Purpose Revolution's Books is J504DwAAQBAJ, Book which was written byJohn B. Izzo , Ph.D.,Jeff Vanderwielenhave ETAG "hu2nVIoTzu8"
Book which was published by Berrett-Koehler Publishers since 2018-03-13 have ISBNs, ISBN 13 Code is 9781626569676 and ISBN 10 Code is 1626569673
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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