The Fundamentals of Corporate Communication PDF
By:Richard R. Dolphin
Published on 1999 by Routledge
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Practical approach and style which will engage professional readership Uses many contemporary business cases and examples No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice
This Book was ranked at 6 by Google Books for keyword Communications.
Book ID of The Fundamentals of Corporate Communication's Books is hWRf-e2GlD0C, Book which was written byRichard R. Dolphinhave ETAG "XMNsGg2vsi4"
Book which was published by Routledge since 1999 have ISBNs, ISBN 13 Code is 9780750641869 and ISBN 10 Code is 075064186X
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "221 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download The Fundamentals of Corporate Communication PDF Free
Download The Fundamentals of Corporate Communication Books Free
Download The Fundamentals of Corporate Communication Free
Download The Fundamentals of Corporate Communication PDF
Download The Fundamentals of Corporate Communication Books
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